Ever wonder how mega music superstars become such icons? The ideals that embody a "superstar-in-the-making" of course include talent, the right team players, and financial backing, but there is more to the success of an act than just those fundamental elements
It also includes elements that make an act a household name, which as a whole is known as branding. Branding is something that contributes to the success of a band or solo artist. Sometimes it happens organically for a few lucky acts, but most of the time it is the result of a carefully crafted marketing plan
An act becomes a brand when just the mention of their name conjures up a certain image or picture in the minds of the masses. Some well-known examples include:• Michael Jackson: white sequin glove, military inspired garments/jackets/costumes
• KISS: ominous makeup, black leather with spikes, platform boots
• Madonna: Marilyn Monroe influences, cone bras, many other reinventionsï'
• Johnny Cash: all black wardrobe
• Pearl Jam: flannel shirts
• Lady Gaga: outrageous head pieces and outfits/costumes
Aspiring acts typically come to their label as creative entrepreneurs with their own ideas of an image that sometimes needs a little work from either an independent stylist or someone on staff at the label who possesses this expertise. According to veteran Hollywood correspondent and author of Interview Tactics: How to Survive the Media Without Getting Clobbered!
The Insider's Guide to Giving a Killer Interview! Gayl Murphy, musical acts may not initially have a clear understanding of how far they can take their image or they may need assistance in expressing themselves through fashion. "These acts want to attract fans that resonate with them and remember them," says Murphy. "It's a business, and this is when it becomes a strategic marketing tactic.
